sevenload

This month we have started commercialising the videos on sevenload together with our marketers. This will involve the placement of different forms of advertising such as classic banner formats in the sevenload community; however, the form of advertising attracting the most attention will be the advertising videos shown before the actual videos on the sevenload channels.

There is a simple explanation as to why the marketing of the content is actually done at all: we wish to involve the content producers in the advertising revenue generated. We wish to develop the necessary revenue share model for this together with you, so that you can participate in the advertising revenue as previously announced.

This is why in August, for testing purposes, we are integrating different advertising campaigns into the sevenload Channels via our marketing partners. After the end of this month we will analyse the results of the test phase together with our marketing partners. As required, the advertising videos will then be shown for one more month so that we can survey additional data in comparison. During these initial months, due to the testing phase there will, however, be no share of the revenues allocated to the content producers. We ask for your understanding during this period. With this, we would much rather precisely determine the advertising relevant scope of the individual Specials and Channels, so we can offer both the advertising companies and the content producers at sevenload a fair revenue share model. In addition we also monitor the delivered advertising as well as the individual clicks on the advertising media, in order to, in a further step, be able to transparently show the allocation of the revenues for both sides. To allow the standardised collection of this data, the adverts are currently also being faded in before the normal videos on sevenload. As a rule, during the test phase, these adverts are faded in for every user just once per hour.

As the only Web 2.0 platform for user-generated content, sevenload offers advertising clients differentiated premium settings on the one hand and on the other hand can allow other copyright owners to transparently be allocated a share of the revenues. The technology of sevenload is able to determine exactly how much advertising revenue has been generated per video stream. In just a few weeks we will honour our promise and be able to thank you for your continued support by involving you in the advertising revenue.